We build websites smart enough to grow your business.

Think Inside the Box

Our Core Services

Branding

  • Naming
  • Logo Design
  • System & Standards
  • Brand Collateral

Web Design

  • Design & Development
  • Conversion Optimization
  • Search Engine Optimization
  • Hosting

Digital Marketing

  • Lead Capturing & Nurturing
  • Local Listings Building
  • Search Engine Advertising (PPC)
  • Social Media Advertising

Smart Websites Are…

Designed to Convert

“Converting” is just fancy marketing speak for taking action — when a site visitor engages your web page by clicking a button, filling out a form, or picking up the phone to call you. Our pages are carefully crafted to engage your audience, overcome their natural skepticism, and lead them step-by-step through a series of progressive conversions leading to a sale.

Primary Conversion Path

Irresistible Headline

Tell your visitors what they’re getting and why they should care. Your headline acts as the initial pitch you present to your visitors. It should be clear and attention-grabbing.

Expanding Subheadline

Your subheadline expands the claims made in the headline. It should be descriptive, persuasive, and action-oriented.

Attention Grabbing Images

Use relatable images that represent your offering and persuade your audience to act. Better still, use video to tell the story of your product or service.

Call-To-Action

Provide a clear, action-oriented CTA — immediately visible above the fold and at the bottom of your page.

Secondary Conversion Path

The Fold

Your primary path to conversion should occur “above the fold” — the imaginary line separating content that you must scroll down to see. The secondary conversion path is more detailed and can take place “below the fold.”

Pain Points

Trigger your visitors emotionally by talking about their pain-points.

Solution

After identifying their point-of-pain, show your visitors how you can provide a solution. Give examples that detail what you’ll fix and how you’ll do it.

Image Path

While some visitors will read the full copy of your benefits, others will merely skim the page. Use images and captions to draw visitors’ eyes downward to your final Call-To-Action.

Ambiant Motivators

Social Proof

Build trust by demonstrating that others value the solution you provide. Social proof can take the form of client testimonials, logos, or reviews. Case studies also provide thoughtful social proof for engaged decision-makers.

Header

On the one hand, your branding and navigation links bolster your credibility. On the other hand, they can distract (or even derail) your visitors from the primary journey toward conversion that your page is taking them on. Your objectives need to be carefully balanced in the presentation of your site header.

Footer

An information-rich footer reinforces your credibility and reliability. Your footer reassures visitors they can take the final action-step knowing there is a point-of-contact if something goes awry on the other side of their click.

Focus

All the elements on your page must work together with consistency and coherence. Make sure you have a clear goal with one, specific purpose per page that organizes all of the elements.

Smart Websites Are…

Designed for Speed

For each additional second your page takes to load, 3–5% more visitors will “bounce” (leave without ever looking at your site). Google uses your page load speed to determine search ranking. Even Facebook prioritizes stories based on page load speed. In other words, a slow website costs you business opportunity.

Our pages load in 3 seconds or less.

Smart Websites Are…

Designed for Any Device

More than half of all internet traffic now comes from mobile phones. Let that sink in. If your website isn’t optimized for mobile, it’s hurting your bottom line.

Our websites function beautifully on any device.

Smart Websites Are…

Designed With Data

Anyone can connect their website to Google Analytics, but do you know what to look for? We do. We measure and manage actionable data to maximize the website goals that drive your business goals forward.

Smart Websites Are…

Designed to Grow Your Audience

This is the real trick isn’t it? A website — even a fast, responsive, conversion-focused site — sitting by itself on the internet won’t do you much good. You need a steady stream of people coming to your site to generate a sufficient source of leads and subsequent sales. So, how do you grow your audience?

SEO is only a partial solution…

We optimize our sites for search engine ranking, but we recognize SEO alone isn’t enough. SEO is an important long-term strategy — typically requiring over a year to see results … but you can’t wait a year, can you? You need a sufficient set of leads now.

We build our websites to integrate with proven digital marketing strategies and scale our solutions to produce leads right away and expand as your leads (and your business) grows.

Our solutions are scaled to grow as you grow.

Our Process

21 Days to Launch

We understand you have a business to manage and need your website yesterday. We commit to an aggressive rapid-prototyping process from concept to launch in 21 days.

Our Process

21 Days to Launch

We understand you have a business to manage and need your website yesterday. We commit to an aggressive rapid-prototyping process from concept to launch in 21 days.

Case Study

Turning Search Queries Into Patients

We helped Dr. Aaron Hartman convert local search engine queries into a fully-funded, membership-based medical practice (in less than a year).

Case Study

Turning Search Queries Into Patients

We helped Dr. Aaron Hartman convert local search engine queries into a fully-funded, membership-based medical practice (in less than a year).

“My website has been my best advertising investment. After one year, 93% of my business is coming from pure web searches and clients routinely say the quality of the site is what made them chose me over the competition. To date it has been my only marketing and I’m presently booking over 4 months out.”

Aaron Hartman MD

Private Practice Doctor, Richmond Integrative & Functional Medicine

“I love working with Chris & Jen. They have the ability to see a project from the big picture down to the smallest level of detail … and they’re wonderful people to work with.”

Kate Hays

Customer Experience and Digital Marketing, USAC • The Johns Hopkins University

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Let's Start Something New Together

  • (Mine's Chris) let's not be strangers here.

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